About Us


Our founder Bill Holleran was an early adopter of the tenkara method. He discovered tenkara on the internet while searching for information to improve his western fly fishing. Watching a few tenkara videos was all it took. The simplicity of tenkara appealed to his engineering background and he immediately ordered some equipment to try it out.

After some early success with tenkara he sought more information to improve technique. Unfortunately, there was little information to be found locally. Most fly shops had little to no information on the tenkara method. This led to lots of searching and reading about it on the internet.

After teaching some friends the tenkara method on a camping trip he decided to become a local source. SInce then he has been teaching and talking about tenkara all over New England.


What inspires us… Red Brook. Red Brook is a spring-fed, cold water stream in Massachusetts. It spans 4.5 miles and is home to the famous “Salter” brook trout. Salter is the regional term for the anadromous trout that hatch in fresh water, travel to the sea and return to the freshwater brooks to spawn as adults.

Red Brook is part of the Theodore Lyman Reserve and is a popular fly fishing spot (catch and release only). It is one of the few remaining Salter fisheries on the east coast of the United States and should be treated with care. It survives today because of the efforts of the Lyman family and the work of The Trustees, the Sea Run Brook Trout Coalition and many volunteers from Trout Unlimited. Their work has inspired many others to work to restore similar fisheries across the United States. Please join us in supporting the Sea Run Brook Trout Coalition and Trout Unlimited.

Bill Holleran / Founder